Yesterday while removing my address from Direct Mail America’s database, I was presented with this crap:
Important: You have selected to eliminate all mailings from organizations participating in the DMA Mail Preference Service.
Are you sure you want to proceed?
The average household can save $1422 dollars per year from marketing offers. By eliminating all mail offers not only will you miss out on these savings, but you’ll miss out on at least 80% of all commercial offers and discounts!
And you will miss the environmental benefits of shopping at home rather than driving to the mall!
By replacing just two shopping trips to the mall each year with shopping by catalogs or direct mail, DMA estimates that Americans could:
- Reduce the amount we drive by 3.3 billion miles.
- Reduce carbon dioxide emissions by more than 3 billion pounds.
- Save more than $490 million on gas costs.
$1,422 per year? Really?
Wow, aren’t you just filled with regret?
$1,422.00 USD of regret.
The Do Not Mail campaign debunked that driving vs. catalogs point specifically in their report on the climate impacts of junk mail, saying basically that the emissions from logging, production, and distribution of catalogs has a climate impact 5 to 10 times greater than simply driving to the store to buy what you want.
As for the $ savings, remember that they’re calculating the savings of products that you probably don’t want.